Last weekend (May 16-19th) PetCareRx was thrilled to attend the 5th
conference in Washington D.C.! BlogPaws is a gathering for
pet bloggers, brands and social media enthusiasts to meet,
network and exchange ideas forwarding the human-animal
connection. Throughout the weekend, pet lovers from across the
country had the opportunity to attend informative sessions lead
by pet experts who have unleashed the power of blogging and
social media to share their stories of love, companionship and
responsible pet parenting.Our team had a blast getting to know a
diverse group of pet bloggers, meeting their furry companions and
discussing how the most notable people in the pet industry are
using social media to promote pet health and wellness and animal
rights.Each session hosted a friendly assortment of tails
wagging, cats purring and ferrets scurrying, along with the
occasional bunny and even some chicks! Check out some of the
PAWsome pals we met this weekend!
These kitties dressed up for Armed Forces Day!
Rocco Havenese from To Dog With Love joining
PetCareRx for dinner!
Odelia the 8 week old foster kitty was born with no eyes, but
that doesn't stop this specially-abled kitty! She is a fearless
Sofia the Pomeranian striking a pose.
Ferret getting up close and personal.
The PetCareRx Team with the bloggers of To Dog With Love, Covered in Cat
Hair, The Conscious
Cat and Keep the
Did you attend BlogPaws? Let us know about your experience in the
The Influence Of Social Media On Pet Care
It is official: many pet owners now want their four-legged family
members to be famous on Social Media. These have led to an
increase in pet accessories sales. The demand for grooming
products specially formulated for pets rose by a massive 163
percent in 2018 when compared to the identical period in 2017.
Even a non-pet owner can sense the massive upsurge in pet
products demand. Social Media sites like Instagram and Facebook
are now near saturated with cute or handsome pet photographs.
Specific hashtags like #catsofinstagram and #dogsofinstagram are
used in a mind-boggling 60 million posts.
The steep rise in demand has not only increased pet grooming
products sales, the sales of pet accessories also rose by 13
percent. Not surprisingly, many animals now have such a huge
number of followers that even celebrity humans are left far
behind. One prominent example is Beast, the Hungarian sheepdog
owned by Mark Zuckerberg, the co-founder and top boss of
Facebook. The dog has infinitely more likes than its owner
Zuckerberg himself.The advent of Social Media has increased the
numbers of pet lovers, making a few of them doing the transition
from mere observers to pet owners themselves. Pet products
purchases rose all over the spectrum during the recent 12 months.
A rising number of pet owners document the antics done by their
pets and share such moments on Social Media. Things have come to
such a pass that four-legged family members now dominate
comparatively obscure social networks like Snapchat. The trend
shows no sign of slowing down.
Money flowing in
According to the leading American Pet Products Association, the
amount of money being spent on pets could cross the $67 billion
mark in the immediate future. Big brands are now adequately
interested to make money off this market. A few pampered pets not
only enjoy fame but also bring their owners some serious cash
amounts to the tune of millions of dollars. Pet owners can
generate an actual income via partnerships inked with Procter &
Gamble, Purina, and Pizza Hut.A few media outlets have happily
joined on to the bandwagon. Daily Mail and BuzzFeed regularly
carry pet-related content. Multiple feline Instagram accounts are
full of sponsored posts by huge multinational brands like GoPro,
Friskies, and Mercedes. A few pets have their own accessory
lines. One of them, the Grumpy Cat, even starred in its own film.
A few dogs have become so famous that they are considered
Internet drivers in their own right. Some canines have been
successful in penetrating the centerfolds of publications like
Martha Stewart. Joining the gravy train is a few pet training
companies which assure pet owners of premium content appealing to
both brands and fans.