I buy them in bulk
I have a love/hate relationship with these. They are my dog's favorite toy. No other toy I've found brings her the same level of joy. She will carry it around with her, gnaw on the rope, play tug with it, happily squeak it, and eventually shred it. She still loves it even as it grows increasingly dismembered. So I buy them 5 or 6 at a time so when one gets really sad and lifeless, I can give her a new one. I get maybe 2-4 weeks out of each.
The thing I hate about it is the squeaker. It is the most piercingly loud squeaker on any of the toys I have bought her. And of course she likes to gleefully squeak it, many, many, many times in a row. I have found that stabbing the squeaker will make it less loud. It's still loud, but it brings it to a volume where I can maintain my sanity.