When you think of the words "wrinkle care," the first thing that might come to mind is a special heat cycle on your clothes dryer. If your heart has been stolen by a bulldog, however, you owe it to your furrowed friend to learn everything you can about the special grooming that this delightful breed requires to stay happy and healthy. While your bully has a short coat that generally needs minimal care, when it comes to the folds around the face, the bulldog's beauty is more than just skin deep. There are health issues that can arise if the wrinkles in your bulldog's face are not properly and routinely cleansed. Always consult your veterinarian for your bulldog health needs.
For routine care, use a warm washcloth free of shampoo or soap to remove buildup, saliva or food from the wrinkles. You can also use a baby wipe with lanolin and aloe. Glide the cloth gently in, through and around the wrinkles, paying special attention to the deep nose wrinkles on the top and side of your bully's head while avoiding the eye area. If your vet advises, use a soap or shampoo. Mostly likely they'll recommend a gentle soap with germicidal properties that can be purchased from your vet or pet store. After the application of soap or shampoo, rinse thoroughly to remove all traces of residue. Dry your bully's wrinkles with a soft, dry cloth. For extra protection against moisture, use cornstarch, baby powder or a specialty grooming powder in the wrinkles.
Fold dermatitis symptoms include excessive moisture in the wrinkles, a foul odor, and redness of the skin or discharge from the folds. If your bulldog is suffering from fold dermatitis, the Merck Veterinary Manual advises to clip the hair so you can access the skin, then clean the folds one or two times each day with a mild skin cleanser or with a product containing benzoyl peroxide. Dry the folds thoroughly with a towel or a blow dryer set on a cool temperature, and then apply a topical diaper rash cream to the area. See your veterinarian first, however, to make sure this treatment is effective and safe for your pet. Deep skin infections also respond well to medical treatment such as topical steroids, or oral or topical antibiotics prescribed by your vet, according to Wuestenberg.