Snow White Shampoo with patented optical brighteners, vitamin E & green tea extract is formulated for white dogs, cats and horses. Contains no bleach or peroxide. Won't irritate skin. Gently cleans & deodorizes dingy and yellowing coats. Removes stains with repeated use. Patented optical brighterns for the "ultimate white." Exceptional long-lasting blue coral and citrus fragrance with patented fragrance extenders.